New Rules hitmaker Dua Lipa co-stars with Playboi Carti, A$AP Ferg, Nick Young and Kaytranada in the latest adidas Originals campaign, Original is Never Finished.

Alegra O'Hare, VP of Global Communications at adidas Originals, commented 'We were fascinated by our own repeated behaviours, and once we disrupted the routine it gave us the freedom to explore the unexpected. The idea of doing things over and over again, is reflected in the repetition of images throughout the film and this adidas Originals "wheel of life" releases the creativity and energy of a new generation of creators'.